OverviewSocial Automotive Campaign Photography and Video for Toyotas 2025 Grand Highlander
Director / Photographer: Jules Jimreivat
Director of Photography & Editor: Jonathon Chandler jonathonchandler.com
Shot for Toyota’s Grand Highlander social campaign with Saatchi & Saatchi, this work treats the vehicle as an active subject in motion. I directed the shoot around believable routes, shifting light, and environmental continuity, using motion blur and texture to suggest human presence without people in frame. The location was intentionally chosen, placing the vehicle in a redwood forest to mirror the Grand Highlander’s spacious interior and sense of scale. The result balances essential hero coverage with frames grounded in movement, place, and atmosphere.