Product -focused high action film and photoshoot for Ruffwear’s athletic inspired dog collection

Photographer: Jules Jimreivat

Producer: Abby Junes

Client Creative: Chris Damiani,Alex Murray

Director of Photography: Jonathon Chandler

The Front Range Flex Collection; Flexible across all dogs, all terrain, all activities

We spotlighted a day-in-the-life story of three dog-human duos knit together by the Flex Collection. From trail-running, to mountain biking, to hiking, we showcased how the Front Range Flex collection adapts to their companions life, no matter where it takes them. The ask here was to show gear built for when boundless energy meets endless possibility. We displayed gear built to twist through tight spaces, flex in uneven terrain, and support every joyful bound by using environmental elements like water paired with in-camera affects like motion blur and low angles. We focused on keeping the dog the hero, while maintaining contextual story within each frame; the human is there, but the dog is the focus. We showed natural movement without restriction in action photography frames, as well as bonding in between moments. Whether they're racing down a new trail or through an open park, the Front Range Flex adapts to every motion, every day.