Director and DoP: Jules Jimreivat

Still Photography: Drew Smith, Victoria Kohner-Flanagan

Edit, Sound , Color, Custom Music Score: Jacob Callaghan

Born from the climbing life. Built for beyond.

Tough enough for climbing, built to handle anything. From days on the trail, miles on the road, to hours at the office BD’s Spring 2025 apparel pays homage to the roots of climbing culture.

We took our real climbing friends on a road trip and captured this whole campaign by waiting for the candid story moments to unfold.